New Titleist SM10 Vokey Wedges
Unleashing Precision and Versatility: Titleist Vokey SM10 Wedges Redefine Wedge Play
Order your Titleist Vokey SM10 Here
CARLSBAD, Calif. (Jan. 22, 2024) - Titleist, a name synonymous with precision and innovation in golf, has unveiled its latest masterpiece – the Vokey Design SM10 wedges. Crafted under the meticulous guidance of Master Craftsman Bob Vokey, these wedges mark a new era in wedge play, offering golfers a unique combination of lower flight, enhanced feel, and maximum spin.
The Essence of Vokey Design SM10: Mastering the Art of Wedge Play
Bob Vokey's unwavering focus on three key aspects of wedge play – shot versatility, precise distance and trajectory control, and maximum spin – defines the Vokey Design SM10 series. The result is a family of wedges that cater to every golfer's needs, providing a comprehensive selection of six tour-proven sole grinds and 25 unique loft, bounce, and grind combinations.
"I always tell players that the most important club in the bag is confidence," says Bob Vokey. "Getting fit for each of your wedges and learning how to use them in different situations is one of the fastest ways to gain confidence around the green."
Mastering the Three Keys: Shot Versatility, Distance Control, and Spin
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Shot Versatility: The Vokey Design SM10 family boasts six different tour-proven sole grinds, offering golfers the flexibility to find their optimal wedge setup. Properly fitted wedges complement a golfer's swing type and course conditions, enabling creativity around the greens and ensuring proper turf interaction.
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Precise Distance and Trajectory Control: SM10 wedges feature new progressive center of gravity placements through the lofts, resulting in a lower, more controlled trajectory, solid feel, and tighter dispersion across the range.
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Maximum Spin: The patented Spin Milled process has been refined to deliver higher, more consistent spin. Each TX9 groove is individually cut based on loft and finish, treated with high-frequency heat to maximize durability.
"Player feedback drives our development process," affirms Corey Gerrard, Director of Marketing, Vokey Wedges. "All the advances we made to SM10 reflect that player input – from looks and feel to grind options and desired flight windows."
The Voice of Champions: Vokey SM10 on Tour
Vokey Design wedges have been the most played on the PGA TOUR since 2004, accounting for over half of the wedges in play throughout the 2022-23 seasons. In its debut week on the PGA TOUR, SM10 became the most played wedge at The Sentry, garnering immediate adoption from top players like Jordan Spieth, Max Homa, Wyndham Clark, and Ludvig Åberg.
"The best players in the world know exactly what they want from their wedges. The smallest details matter to them, and their feedback is invaluable," notes Jordan Spieth, a 3-time Major winner.
SM10 Availability and Customization Options
Available for fittings starting February 15. The Vokey SM10 wedges come in three finishes: Tour Chrome, Jet Black, and a new Nickel finish. A Raw finish is also available for custom order.
For golfers seeking a personalized touch, Vokey SM10 wedges offer a range of customization options, including stamping, paint-filled markings, toe engravings, and HandGround options for grind personalization. The WedgeWorks Flight Lines add an extra layer of sophistication.
Fitting is a crucial part of finding the optimal wedge setup. Golfers can schedule a Vokey wedge fitting with Titleist experts or use the Vokey Wedge Selector tool on Vokey.com to help select the proper loft, bounce, and grind options for their swing and course conditions.
In the ever-evolving world of golf, Titleist Vokey SM10 wedges stand as a testament to precision, innovation, and the pursuit of excellence in wedge play. As you step onto the green, let the Vokey SM10 be your trusted companion in unlocking the ultimate short game creativity and shot-making ability.